The case is the classroom — now it talks back.
Graduate programs already teach with cases. Maru Labs picks up where the reading ends: students step into the same scenario as an analyst or advisor and have to get the information themselves — interviewing a CEO who deflects, a CFO who guards the numbers, an operator who knows where the bodies are buried.
In a core MBA course, that means strategy and leadership cases become live negotiations and diagnostic interviews. In an MSBA program, students pair the analysis they run in a notebook with the stakeholder conversations that decide whether a recommendation ever ships — translating a model into a decision the room will accept.
Short, intensive, repeatable.
For workshops, bootcamps, and executive-education intensives, each scenario stands on its own — a 60–90 minute block where a cohort works a single case end to end, then debriefs against transcripts of what everyone actually asked.
Because personas are replayable, a facilitator can run the same case with three groups and compare how differently each one questioned the room — turning the simulation itself into the teaching moment.
Scenarios built on the frameworks you already teach.
We're assembling a library of cases for MBA and MSBA programs, each scenario grounded in a recognized method — so time in the simulation reinforces the frameworks your curriculum is already built around.
A churn case might carry students through the INFORMS Analytics Framework, for example — from framing the problem to deploying the answer — turning a familiar lifecycle into a conversation they have to actually carry out, not just diagram on a slide.